From Tobacco to Tortillas: Latinos Remake Durham, North Carolina

DURHAM, N.C. -- Roselia Flores rushes into La Superior and quickly genuflects before the encased Virgin of Guadalupe statue in the corner of her supermarket.

“My first priority is God, then family and then work,” said Flores, who built the expansive Latino grocery-, bakery-, meat shop-, tortilleria-in-one.

A native of Mexico, Flores came to Durham from California in the mid-90s when the Latino population was about 2,000 people, just 1 percent of the city's population, according to a study by the Latino Migration Project at University of North Carolina-Chapel Hill.


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