5 tips for launching your startup in Latin America

My business partner and I looked at each other quizzically as we listened to the pitch from LinkedIn’s Dublin-based Latin America sales-rep. The sales-rep was clearly from the region, but her go-to-market strategy seemed prepped, cooked and served in sauces with a distinct North American flavor.

We asked, “Can we try the platform before we buy?”, to which we were told, “no.” “Can we negotiate a discounted rate to account for the assorted taxes that increase our costs?”, “No”. 

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