Marketing to Latinos Conference Series

LatinVision Media News

Friday, January 20, 2012

Leslie Class > www.lccareers.org

Leslie Class, Founder, Learning Curve Career Center (LCC)

What do you need to be an entrepreneur?
First, you must have an idea with the patience see it develop and dedication to make it grow. Then, you must have the absolute determination and mindset not to fail. Lastly, you need the vision to see every obstacle as a learning brick for you to build on.

What did inspire you to start your business?
I took vocational training and became a Medical Assistant in 1994. For almost 20 years, I have been building my career as a healthcare professional. In 2004, I became an instructor in the field. Through teaching, I instantly developed a passion for helping others. The fulfillment that I gain by sharing my skills and experiences with my students is inexplicable. However, at that time, I was working for a (national) corporation that regularly markets these types of programs within lower income communities at an extremely inflated price. I witnessed many students deal with loan default and additional financial issues. I became unhappy with the recruitment practices of the institution and I was prompted to open Learning Curve Careers (LCC). I help others begin a career in the same way I did, despite any adversity. I teach students marketable work skills minus the exaggerated cost for the education so they can find meaningful employment.

How did you finance it?
I chose to work two jobs to help finance my dream initially. I currently own and operate a small paramedical company. Class1Paramedical allows me the time and flexibility I need to continue to develop my second business, Learning Curve Careers. I keep expenses down for LCC by forming partnerships with existing organizations.

Being Hispanic… Does it have any influence on your business?
In the New York metropolitan area, this type of career training tends to attract a lot of students, many of which are Hispanic. All potential students are seeking employment training that prepares them rapidly for work. Typical students tend to be female, single parents, underemployed or newly unemployed. The ethnic and racial diversity of the students is similar to that of the surrounding communities. They often have additional socio-economic problems. Many students have jobs, children, and childcare issues, transportation problems, debt and credit issues, and/or lack of self-confidence. I am a Puerto Rican female born and raised in here in New York. I have experienced teenage pregnancy, single motherhood, unemployment, and a lot of economic and personal struggle. I was a victim of domestic abuse, and I am a mother to a child with cerebral palsy. I can relate to my consumers. I believe my experiences and adversities have given me the strength to work for progress, to continue to aspire for more, and the struggles help give me the insight that I need to provide a better product to people that I serve.

In the face of adversity, how do you decide to keep going?
I am blessed with a very strong sense of self. I believe in my work, I am proud of what I have accomplished, and I know I am capable of even more, so I continue moving forward and growing. I believe in myself.

What is the biggest challenge your business has faced?
Financing is always a huge concern, but I continue to be innovative in my planning, and things are slowly working themselves out, just as they always do.

If you could change one thing about your business, what would it be?
I want what everyone wants for his or her business; I want to see faster growth. I want to reach more people.

What was your childhood ambition? 
I always wanted to run my own business, to be my own boss.

Tell us about three entrepreneurs that you admire?
I truly admire people who have the determination to build, develop and ultimately realize their dreams. Those are the type of people that effect change in the world. First and foremost, I have always admired my father, Reinaldo Class. He was a successful Latino businessman in the field of electrical contracting. Nancy G. Brinker – is the founder of Susan B. Kolman Foundation, who began this foundation in her living room. Sean Carter, or “Jay Z” is an artist and self-made businessman. He has successfully ¬built his business into an empire.

For business meetings: breakfast, lunch, or dinner?
I think all time frames work for meetings, however meeting topics, and potential attendees should determine what time of day might be most appropriate.

What sacrifices on your personal life did you have to make in order to become a business success?
I have sacrificed spending money and my personal time. I only purchase what is really necessary and I work a lot so I don’t feel that I have enough time to spend with my family.

What is your favorite quote? 
Here is only one of many: “Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.” - Harriet Tubman

Is it difficult to be unconventional?  
No. It’s the way I’ve always been.

Biggest mistake made? 
I am a firm believer that everything happens for a reason. Therefore, I don’t believe in mistakes, only lessons, it’s all how you choose to look.

Do you consider yourself an innovator? Why? 
I do consider myself an innovator because I choose not to sway in my determination. When I face a challenge, it causes me to be more innovative in my thinking so that I can accomplish whatever it is that I want to do. I like to figure out a problem my own way.

About the company
Learning Curve Career Center (LCC) offers training programs focused in allied healthcare. They are specifically designed towards helping economically challenged members of our communities, those seeking additional job skills, and students aspiring to begin careers in the healthcare field. The training is affordable and prepares students rapidly for certification and employment as a healthcare professional.
The programs empower people and prompt self-sufficiency through job training and placement assistance. We have a variety of classes that focus on the specific skill sets necessary to succeed in a number of different careers. We hope to improve the level of professionalism throughout our neighborhoods and also to expand the available opportunities for residents. 

Tuesday, January 3, 2012

Diego Saez-Gil > www.inBed.me


Diego Saez Gil, Co-Founder & CEO, inBed.me

What do you need to be an entrepreneur?
You need irrational optimism, the ability to create a vision and convince others to jump on-board with you in the journey (partners, employees, investors, customers, etc.), and most important you need a strong passion about what you want to create.

What did inspire you to start your business?
Seeing how some people had transformed our world for the better by enlisting talented teams and executing ideas that seemed crazy at the beginning, always inspired me. I always dreamt with doing something with positive impact in the world. At some point I realized that starting a business may be a way to do it.

How did you finance it?
Initially I financed it with my savings and my credit card, when I ran out of money I started working in the side to keep going. At some point we raised investment, not only for the money but also for the contribution that the investors could bring to the business with their experience and connections. 



Being Hispanic… Does it have any influence on your business?
I think it does in a positive way. Being from Latin America makes me more flexible and creative, maybe because of the uncertainty that we are used to in our countries). Plus we are naturally really passionate about everything we do, which as I said I consider essential to be an entrepreneur.

In the face of adversity, how do you decide to keep going?
I believe that adversity is part of every journey to achieving meaningful things. Therefore, when the adversities arrive I realize that they are just part of the journey, and that I need to keep going to realize my dreams.

What is the biggest challenge your business has faced?
The biggest challenge was to keep going when you get rejected several times in a row by investors or partners. There is a big dilema between accepting outside feedback and sticking to your own vision, between pivoting or persevering. We persevered in the main assumptions but pivoted in the strategy and model to grow and keep going.

If you could change one thing about your business, what would it be?
I would like to do more, faster. But sometimes things take time, and one have to be patient.

What was your childhood ambition?
My childhood ambition it was to travel the world. That's why I started travel-related businesses. :)

Tell us about three entrepreneurs that you admire?
I admire Steve Jobs for the passion he put on everything he did. I admire Richard Branson for the craziness he brought to the business world. I admire Alec Oxenford (that I'm fortunate enough to have him as a mentor) for thinking big from Latin America and building global companies like OLX and others.

For business meetings: breakfast, lunch, or dinner?
I like breakfasts, but everything work for me, as long as you do good business. :)

What sacrifices on your personal life did you have to make in order to become a business success?
The first years of building a business requires a lot of hard work, focus and travel. Because of that I don't spend all the time I would like to with my loved ones, nor I can spend time doing things I love like playing music, helping others, or traveling for fun. I hope that at some point the business will be more estable and I'll be able to have a more balanced lifestyle.

What is your favorite quote?
"Wherever you go, go with all your heart".

Is it difficult to be unconventional?
I love to be unconventional. For example, I happen to have an accent wherever I go (even in Argentina, because I am from the north) which makes me unconventional, and I find out that it has a positive impact in new people I meet. :)

Biggest mistake made?
I made a lot of mistakes in business, I could do a long list!, but they have been an amazing source of learning, that I am capitalizing now.

Do you consider yourself an innovator? Why?
I am proactively trying to think different and do things in new ways, not only on the design of the products we ship but also they way we work together with the team. Therefore I do consider myself an innovator.

About the company
inBed.me is a social booking platform for social travelers. I allows users to connect with peers going to the same destinations while they are booking a hostel or bed & breakfast to stay. Users can see who else will be staying at each place and find out travelers with similar interest, allowing them to connect to share tips or even plan activities together. Our company wants to make the process of booking online more fun and social.

Wednesday, December 28, 2011

Priscilla Stephan > www.sweetpathwellness.com

Priscilla Stephan, Owner, Sweet Path Wellness

What do you need to be an entrepreneur?
A powerful vision, a strong support group, some start-up capital and a great business coach.

What did inspire you to start your business?
The desire to help others live healthier, happier lives, the freedom to design a lifestyle that gives me joy and enables me to spend time with family, to travel and to also take care of myself.

How did you finance it?
My savings. Fortunately starting a health coaching business isn’t as capital intensive as many other businesses.

Being Hispanic…Does it have any influence on your business?
Absolutely. I think that the Hispanic community is still very underserved when it comes to health and wellness and I’m passionate about showing them that being healthy isn’t as hard or as complicated as it may seem. My motto is: small changes = big results.

In the face of adversity, how do you decide to keep going?

I have a strong vision which is to inspire and empower thousands of people worldwide to live healthier lives in a body they love.  I can’t stop while knowing that there are many people I can touch, support and guide to wellness.
What is the biggest challenge your business has faced?

In the beginning it is always about creating a steady stream of clients. However, I truly enjoy building long-lasting and mutually beneficial relationships and know that with time they will lead to increased revenue.

If you could change one thing about your business, what would it be?
I’d want my reach to be larger so I could be helping even more people.

What was your childhood ambition?
To become a concert pianist. As an adult, it was a big “aha” moment when I realized I needed to incorporate more creativity into my life to keep me happy and inspired.

Tell us about three entrepreneurs that you admire? 
Steve Jobs because he was unconventional and a trailblazer; Tony Robbins because he was a pioneer in the coaching field and Oprah because she empowers women to live their best life.

For business meetings: breakfast, lunch, or dinner?
Lunch

What sacrifices on your personal life did you have to make in order to become a business success?
Work long hours. I’ve also done a lot of personal development work to get to where I am now and I’ve loved every minute of it.

What is your favorite quote?
“If you don’t create change, change will create you”. – Anonymous

Is it difficult to be unconventional?
No. It’s the most fun and genuine way to be. Difficult is trying to be something other than who you really are to please others. Be true to you, believe in yourself and never give up.

Biggest mistake made?
Starting my first business without capital or know-how of business and the fashion industry. While it cost me dearly, I learned so much about my personality and what not to do the second time around that it is a blessing to me now.

Do you consider yourself an innovator? Why?
I like to expand the vision of what’s possible for myself and others so in that sense I believe I’m a non-conformist. Also, I think that the concept of holistic health is still new to many people and it allows room to be creative.

About the Company
Sweet Path Wellness (www.sweetpathwellness.com) supports dynamic corporate executives and women entrepreneurs who want to lead overall healthier and more balanced lives. We coach women through 1-on-1 and corporate wellness programs on how to eat for energy, have more work/life balance, lose weight and design their “sweet life”. What makes my company unique is our holistic and comprehensive approach to wellness. This means that we not only look at nutrition but also support our clients to make positive lifestyle changes. I am also a speaker and guest writer for online and print publications.

Tuesday, December 27, 2011

Alex Torrenegra > www.voice123.com, www.bookingmarkets.com, www.inbed.me (and more!)


Alexander Torrenegra, Co-founder, voice123.com, bookingmarkets.com, inbed.me, voicebunny.com, localo.com, torrenegralabs.com, bogodev.org, etc.

What do you need to be an entrepreneur?
Passion for something. That passion is going to allow you to constantly think about it and work hard a it. You can be an entrepreneur, as long as you follow your passion. 

What did inspire you to start your business?
I've co-founded 12 companies. Each one has a unique story. My first venture was on the education industry. I was nine years old. I decided to make some extra money by doing the homework of my classmates. I decided to auction off three assignments per day. Since then, I've been passionate about auctions and marketplaces. 

How did you finance it?
Most of my startups have been bootstrapped. That means that we have most our successful companies to profitability by investing our own savings. inBedme is my first startup receiving venture capital.



Being Hispanic… Does it have any influence on your business?
It had, but not any longer. One of our most successful startups, Voice123.com, pissed many people off. We had recently migrated to the US. We thought that we were doing something wrong. We later realized that we were not wrong. We were simply disrupting a marketplace. Innovation equals disruption. Disruption equals pissing people off, while making others very happy.

In the face of adversity, how do you decide to keep going?
I spread my bets. I've been always involved in at least two startups at any given time.

What is the biggest challenge your business has faced?
Some of our previous startups have failed. Realizing when it's time to shut down a venture is a very difficult decision. Delaying the decision, only makes it worst.

If you could change one thing about your business, what would it be?
I'd like to have some more time to travel.

What was your childhood ambition?
I wanted to work from home, doing something related to computers, and own a nice convertible. I was very lucky, as I accomplished my dream by the time I was 22. I realized that my childhood ambitions were not as ambitious as they could have been!

Tell us about three entrepreneurs that you admire?
Jeff Bezos, for his long term bets and perspectives.
Leonardo da Vinci, for being a successful polymath.
Jimmy Wales, for changing the world with Wikipedia. 

For business meetings: breakfast, lunch, or dinner?
Definitely dinner.

What sacrifices on your personal life did you have to make in order to become a business success?
None. It's never felt as if I had to sacrifice something.

What is your favorite quote?
"If you're not making mistakes, you're not taking [enough] risks" John W. Holt

Is it difficult to be unconventional?
No. It's difficult to be conventional! Sometimes I feel that I behave as a kid, when people expect me to be more adult-like.

Biggest mistake made?
Casting123.com, a startup that allowed actors to submit casting videos online. It was founded in 2005. That was too early for the market. Back then computers didn't even have webcams by default! We had to shut down the service six months after it was launched.

Do you consider yourself an innovator? Why?
Albert Einstein once said "The secret to creativity is knowing how to hide your sources." As a consequence, I consider myself quite creative!

About the companies
The most important startups I've co-founded are:
Voice123.com - Find Voice Talents. Quick. Affordable. Professional.
BookingMarkets.com - Launch your marketplace of hotels hostels, b&bs, or vacation rentals.
inBed.me - The First Social Booking site for Hostels, Beds and Couches.
VoiceBunny.com - The API to get professional voices in minutes.
TorrenegraLabs.com - We disrupt industriesby experimentingwith online marketplaces

Friday, December 23, 2011

Emiliano Konoba > www.abunda.com.ar

Emiliano Konoba, Co-Founder, Abunda

What do you need to be an entrepreneur?
A dream, an idea and the necessary determination to connect both with each other.

What did inspire you to start your business?
The need to create a space where we can apply our knowledge and experience with a different perspective

How did you finance it?
With own capital (savings).

Being Hispanic… Does it have any influence on your business?
Yes, for sure. Although it's difficult to have a clear measure of how my cultural influences are manifested in every decision I make.

In the face of adversity, how do you decide to keep going?
Adversity is a natural part of the process. It’s to be expected. So I don’t see it as something negative but as a natural feature of the venture. It’s important to know, to not get frustrated with any problems. The good thing is that out of adversity comes always a creative response.

What is the biggest challenge your business has faced?
To put it into existence. Out of just an idea, today it is something concrete, with identity and form.

If you could change one thing about your business, what would it be?
Nothing. The business is always changing, whether you want it or not. There are always decisions made that involve change. This is always healthy for the project and it is an indicator that it is evolving.

What was your childhood ambition?
The same as the one I have today: to do something that I like and to be able to live off it.

Tell us about three entrepreneurs that you admire?
Jeff Bezos (Amazon), Viljo and Armi Ratia (Marimekko), Jimmy Wales (Wikipedia)

For business meetings: breakfast, lunch, or dinner?
Personally I prefer the lunch hour, but I think it's best to be flexible.

What sacrifices on your personal life did you have to make in order to become a business success?
The business is part of our personal life and we have invested much time in it, of course. Every entrepreneur devotes a lot of overtime to their projects. Perhaps this can be misunderstood as a sacrifice, but I think it is a bigger sacrifice not to devote time and effort to what really gives you satisfaction and desire to continue planning new things.

What is your favorite quote?
"Do what you love, love what you do."

Is it difficult to be unconventional?
Sometimes yes, mostly because as children we are taught to be conventional.
But, beyond the fact that we have developed a particular point of view throughout the years, the challenge is not so much to be unconventional, but to be balanced. Strength lies within the balance.

Biggest mistake made?
Nothing too serious, maybe the initial planning time was slightly longer than desired.

Do you consider yourself an innovator? Why?
In some way, yes. Because we believe that a serious company must make a commitment to constantly improve their products and processes, and to continuously innovate. It is vital to manage this innovative spirit as a long-term strategy.

About the Company
Abunda is an independent project born in Buenos Aires, Argentina. Its main objective is to create objects that bring quality design to everyday life, from a different, modern and honest perspective.
The starting point lies in graphic-textile design: exclusive collections with original prints, designed to give personality and style to the spaces.
Although this is just the beginning: we are currently designing new and diverse products.

Sunday, December 18, 2011

Adylia Rhenee Gutierrez > www.Yhorlife.com


Adylia Rhenee Gutierrez, President, Owner & Founder, Yhorlife.com

What do you need to be an entrepreneur?
To be an entrepreneur I think a person needs to be focused, driven, open, socially conscious, and wise enough to know that the world, like business, is constantly changing so you never stop learning or act like you know everything.

What inspired you to start your business?
The world inspired me to start my business. What I mean is that everywhere you turn there is a natural disaster, economic meltdown, unemployment increasing, etc. Fame- hungry people are still making money but are so self-absorbed they are so into themselves and not bettering themselves or the world. I think all this turmoil we hear or read about everyday in the world is the world's way of saying that people need to get back to having morals, values, and helping one another or the world will continue to appear like it is spiraling out of control.

How did you finance it?
I used my family for investors.

Being Hispanic… Does it have any influence on your business?
Yes, I am proud to be a Latina. My business is donating 10% to the children and craftsmen of Grenada, Nicaragua. I'm not Nicaraguan but I think talented craftsmen in Latin America are overlooked as well as the children who want to go to school. I think that's the beauty of being a Latina. Hispanics are everywhere so I hope my business inspires all Hispanics to dream and shows them impossible is nothing.

In the face of adversity, how do you decide to keep going?
Adversity is never easy even though you know it is an unfortunate part of life. I'm grateful for my family because they are my biggest supporters. I have always been incredibly stubborn so I take any adversity as a challenge and fuel to work harder to prove everyone wrong.

What is the biggest challenge your business has faced?
The biggest challenge my business has faced is me. People love the idea but I have found that when they meet me they are shocked. I do not know what they expect but me being young, female, and a Latina I would say sometimes catches people off guard and even causes them to be pessimistic about the business.

If you could change one thing about your business, what would it be?
If I could change one thing about my business maybe more money that I could legally donate.

What was your childhood ambition?
I was a dreamer and never believed in limitations so I wanted to be a ballerina, lawyer, and veterinarian.

Tell us about three entrepreneurs that you admire?
Alejandro Santo Domingo, Jay-z, and Gisele Bundchen

For business meetings: breakfast, lunch, or dinner?
Breakfast, I am a morning person so I love starting my day being productive.

What sacrifices on your personal life did you have to make in order to become a business success?
To be honest I do not feel I have made any sacrifices. There are times I wish I could have gone to the movies or dinner with some friends but I am so driven I just wanted my business to be successful. My friends are great and proud of me so they understand and are supportive.

What is your favorite quote?
The secret of success is to know something nobody else knows. - Aristotle Onassis

Is it difficult to be unconventional?
I have always been in my own world so I do not know the difference. I do what makes me happy.

Biggest mistake made?
I do not call them mistakes, I call them learning opportunities. My biggest learning opportunity came from learning that you cannot trust everyone even though you regard them as a friend.

Do you consider yourself an innovator? Why?
Yes and no. Yes because I was able to see a need and figured out a way to fill the void. No because I was just observant enough to realize the need; I did not re-invent the wheel.

About the company
Yhorlife.com is an online community that celebrates hard work, shared values, and offers sound advice for those searching for a higher standard. Yhorlife members get access to articles, interviews, and discussions designed to solve problems and build relationships. Industry experts and men and women of all ages provide a variety of perspectives on life, relationships, careers, education, entrepreneurship, parenting and more.

Sunday, December 4, 2011

Jacqueline Rivera > www.pawfectday.com

Jacqueline Rivera, Owner, PawfectDay

What do you need to be an entrepreneur?
Self discipline. The ability to work in an unstable environment and have the flexibilty to change in order to consistently improve.

What inspired you to start your business?
The disappointment of working long hours for a someone else and not being appreciated.

How did you finance it?
Here’s the tough part. I combined my savings, IRA’s and a home equity. It was a risk I truly believed in.

Being Hispanic… Does it have any influence on your business?
Most of my clients are not Hispanic. However, I do feel like I have to work harder to earn credibility because I am a young female with an accent. I think the 1st impression most people get when they meet me is that they can get over on me.

In the face of adversity, how do you decide to keep going?
Honestly, there were times were I contemplated letting it all go. During the most stressful moments, I’d fantasize about working for someone else again. There are times when you doubt yourself. Am I going to make it? But then there are fantastic days that remind you of why you started this to begin with. Those are the days that keep me focused.

What is the biggest challenge your business has faced?
The biggest challenge has been hiring. The ability to trust that someone else will love this job as much as I do. In my field, we deal with live animals. We are liable for their safety. I run thorough criminal background checks, reference checks and have my Pet Caregivers become Pet First Aid certified.

If you could change one thing about your business, what would it be?
The ability to clock out. I hope to be able to shut off my phone, laptop for a week andhave my business run without me having to check-in one day. Right now, we’re still young and growing so checking in is a necessity.

What was your childhood ambition?
I wanted to be a singer/poet/entrepreneur in elementary school and an artist/fashion designer/photographer in junior high school. I joined the choir in the 3rd grade, had a drawing showcased at an art gallery and turned my mother’s entertainment stand into a store. Painted and called it the Gift Shop. Soon it progressed into a pop-up shop during my lunch hour where I sold stickers, chokers, posters, perfumes and mixed tapes.

Tell us about three entrepreneurs that you admire?
Oprah Winfrey, having a rough childhood and against all odds becoming a household name we all know. Cesar Millan, talk about coming here with nothing and making yourself something to talk about! Diane Heavin, another female who has used their success to give back to the community.

For business meetings: breakfast, lunch, or dinner?
Because midday is the peak time for dog walks. Dinner.

What sacrifices on your personal life did you have to make in order to become a business success?
Family, friends, love life and vacation. Friendships grew distant and my engagement fell apart. My family only saw me on special occasions and holidays during the 1st couple of years. I only recently took vacation for the 1st time in four years.

What is your favorite quote?
When one door closes, another one opens.

Is it difficult to be unconventional?
If you consider talking to dogs and selling doggie tee shirts unconventional, then no.

Biggest mistake made?
Not trusting my gut. You know how you meet someone for the first time, and although they look good on paper, there’s just something that doesn’t feel right? Guess what? That’s because something isn’t right!

Do you consider yourself an innovator? Why?
No. Simply someone who is taking something and working on how to make it even better.

About the company
Bonded & insured, Pawfect Day tailors to you & your pet’s needs with high quality attention to detail. As pet owners ourselves, we know the importance of finding a trusted Pet Caregiver. We believe that dogs are more than just pets & should be treated accordingly. When initiating services with Pawfect Day, you become part of our family. You can rest assured that your baby will be cared for by a professional animal lover.

Monday, November 14, 2011

Sylvia Meléndez Klinger > www.hispanicfoodcommunications.com


Sylvia Meléndez Klinger, Owner & Founder, Hispanic Food Communications

Being Hispanic… Does it have any influence on your business?  
Absolutely! With 50.5 millions Hispanics in the US; being Hispanic brings a huge advantage.

In the face of adversity, how do you decide to keep going? 
I think about all the people who need to learn about good nutrition and health and that keeps me going strong no matter what.

What is the biggest challenge you have faced? 
Balancing work and family. As a Latina mom and wife, it is hard to juggle the love for my work and the love for my family. So far is going pretty good!

If you could change one thing about your life, what would it be? 
I would off taken more classes in college, specially more courses in international business and communications.

What was your childhood ambition? 
I wanted to learn English and be a professional gymnast until I found nutrition.

Tell us about three people that you admire.
Mother Theresa, Oprah Winfrey and my mom.

For meetings: breakfast, lunch, or dinner? 
Lunch.

What sacrifices on your personal life did you have to make in order to become a business success?  
Stayed up too late many nights finishing projects.

What is your favorite quote? 
Never, never, never give up. Winston Churchill.

Is it difficult to be unconventional? 
Not at all as long as you do what you love to do.

Biggest mistake made? 
I can't think of one, but I wish I spoke more languages. I have always taken all the opportunities that have come my way; let's say I am a risk taker.

Do you consider yourself an innovator? Why?  
Yes, I am very creative and I am ALWAYS brainstorming for new ideas and ways to do things simpler and better 

About Hispanic Food Communications
Hispanic Food Communications is a nutrition and culinary consulting business; specializing in bringing nutrition messages to the Hispanic community.

Thursday, November 10, 2011

María Eugenia Márquez > www.chee-argentina.com.ar


María Eugenia Márquez, Owner & Founder, Chee-Argentina

What do you need to be an entrepreneur?
First of all, huge love for life. Then, a combination of courage to make decisions, firmness to know your target and overcome difficulties, and the core item: PASSION everywhere.

What did inspire you to start your business?
The huge love for my country and knowing it deeply. I traveled since I was very young throughout the vast Argentine land and was able to appreciate its rich and diversified culture. I understood that it is a nation with notorious contributions to the world and with highly distinctive characteristics that make it a quite controversial region. That tempted me to reveal the authentic Argentine culture. Also, I was inspired by the desire to be the exclusive owner of my future.

How did you finance it?
With my own funds, and then I needed financial assistance. And I was lucid enough to postulate to the BAE 2011 program and be awarded with a grant.

Being Hispanic… Does it have any influence on your business?
Absolutely, because of the kind of service my company offers. We offer cultural activities, and my biggest drive is to spread our culture through our Latin zeal to get together as a family.

In the face of adversity, how do you decide to keep going?
I just think it will neither be the first nor the last adverse situation to face, that what matters is learning to go on. Each adverse situation I overcome is a step closer to success. We can learn from every mistake.

What is the biggest challenge your business has faced?
Accurately communicating our proposal to a demanding and sophisticated market. Choosing a creative and innovative team to implement the idea.

If you could change one thing about your business, what would it be?
I wouldn’t change anything at all. I would only try to avoid the love for my company from becoming my only life style

What was your childhood ambition?
To excel myself day by day and stand out for living according to my desires.

Tell us about three entrepreneurs that you admire?
Henry Ford
Thomas Edison
La Madre Teresa de Calcuta

For business meetings: breakfast, lunch, or dinner?
Coffee is just enough.

What sacrifices on your personal life did you have to make in order to become a business success?
Using all my financial resources, setting certain pleasures aside

What is your favorite quote?
Nothing ventured, nothing gained.

Is it difficult to be unconventional?
For me, it is difficult to be conventional.

Biggest mistake made?
Wasting time being around people not suitable for my company. Time is money

Do you consider yourself an innovator? Why?
I think of myself as an innovator because I always try to transform things.

About Chee-Argentina
Chee Argentina organizes events enabling close contact with the Argentine culture. It aims at everyone interested in participating, actively, in events related to local culture.
The company purpose is to provide access to a deep knowledge of Argentine culture, as well as the possibility to experience Argentine customs and understand the national identity.
Inbound and cultural event tour operator satisfying the need to disclose the true native culture.

Friday, October 28, 2011

Marcos Martin > www.gleepa.com

Marcos Martin, Co-Founder & Co-CEO, Gleepa

What do you need to be an entrepreneur?
Courage, ideas, time, and above all, doggedness. Being persistent is essential and, at the same time, a guarantee for success.

What did inspire you to start your business?
Knowing it was possible. Seeing in close experiences that it was the right time and feeling that something interesting and valuable could be created.

How did you finance it?
Through self-financing with loans and capital of our own.

Being Hispanic… Does it have any influence on your business?
The motivation of carrying it out would exist regardless of the language or the place where we are. But yes, there are influences due to the kind of market where we work. The latest developments cannot always be applied immediately because of the asynchronicity of technological development among different regions. But this is not necessarily bad, at Gleepa, we take it as an opportunity to consciously evaluate if a new service is valuable or not for our customers.

In the face of adversity, how do you decide to keep going?
See the fourth ingredient of the formula to be an entrepreneur: “doggedness”.

What is the biggest challenge your business has faced?
Selling technological services to companies that do not usually invest in technology. At Gleepa, from the beginning, we focused our business on SMEs that were not taking the opportunities of the digital world or that did not count with the qualified staff for those areas.
It was a great challenge to communicate our services effectively to a public that was completely uninformed about the subject, but we did it and today, many of those companies became our main customers.
If you could change one thing about your business, what would it be?
Definitely, the balance of time devoted to work and my family. Really, I would not change anything about the business, but I would change my obsession for carrying it out even when I am sleeping.
I believe it is a common problem for entrepreneurs, you do not want to leave anything for tomorrow but you do not want it to affect your personal life. But this happens to anyone who loves what he or she does, and when the project is yours and you believe in it, your enthusiasm can distract you from other aspects of life. I would change that a little. 

What was your childhood ambition?
Getting to know the world.

Tell us about three entrepreneurs that you admire?
Steve Jobs, because he was an innovator and Jimmy Wales, simply because I think Wikipedia is an amazing project. But what I always feel curious about and sometimes admire are small projects that appear all the time from young people who carry out their ideas without having the funds or counting with big structures.

For business meetings: breakfast, lunch, or dinner?
Breakfast, but not too early.

What sacrifices on your personal life did you have to make in order to become a business success?
Taking time away from my family.

What is your favorite quote?
“My interest is in the future because I am going to spend the rest of my life there.” (Charles F. Kettering)

Is it difficult to be unconventional?
No, what is difficult is to make something unconventional become conventional. To make the exception become the rule.

Biggest mistake made?
In business? Not to trust my intuition. In life….too.

Do you consider yourself an innovator? Why?
I like to define myself as creative and persistent. I am not afraid of failure.
There are not many real innovators. The rest follow them and make our best effort to develop their creations.

About the company
Gleepa is a digital agency that specializes in design, development, research and marketing.
We adapt technologies and disciplines that internet offers to the goals of companies, organizations and small entrepreneurships.
From the creation itself of your online identity to the analysis and optimization of your business results, Gleepa takes the best of the web to your business and the best of your business to the web.
For more information: www.gleepa.com

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