What do you need to be an entrepreneur?
Drive and determination. You need to make a decision that you are going to make it happen and work towards your goal until you make it a reality.
What inspired you to start your business?
Inspiration many times comes from being able to identify a need that hasn’t been met and my partner, Carmen Ordonez, and I saw the need there was for journalists and bloggers to connect with a variety of Hispanic experts/sources. Carmen’s experience as a journalist and blogger was what allowed her to understand that need for our specific market that not only helped reporters but in return helped the Hispanic experts by offering them free publicity every time they are mentioned or quoted in a media publication. Moreover, Carmen and I decided to partner up as we each bring different strengths to the company, Carmen specializing on Journalism and Public Relations and I specialize in Marketing and Advertising which makes us a strong team. With the inspiration and the perfect team, Expert Latinos was born.
How did you finance it?
Our company expenses have been very minimal until this point, so it hasn’t been necessary for us to finance Expert Latinos.
Does being Hispanic/Latina have any influence on your business?
Yes, completely! Both my partner and I are Latinas and our business is specifically for the Hispanic market which is why we decided to call our website Expert Latinos. Expert Latinos is a free online resource that connects journalists, bloggers and media professionals with Latino expert sources needed for their story, saving them time and energy. On the other end, it provides sources and PR professionals with the opportunity of free publicity.
In the face of adversity, how do you decide to drive ahead?
By choosing to see adversity as lessons that life offers us in order to make us wiser. These difficult moments are the ones that make us stronger and more experienced for what is to come. When facing challenging moments, we all have a choice to see the glass half empty or half full, we just choose to always see the glass half full.
What is the biggest challenge your business has faced?
The biggest challenge has been getting people to understand what our service is and how it works. This is tricky as if that message is lost or not delivered correctly; there is no foundation on which to create our business. That is why we’ve created and posted videos on our ExpertLatinos.com website in both English and Spanish explaining to people exactly what we are about which is a free service that gives Hispanic business professionals and entrepreneurs the opportunity to be mentioned as experts in media outlets such as Telemundo, Univision, Yahoo en Español, to mention a few.
If you could change one thing about your business. What would it be?
Having started Expert Latinos sooner! Expertlatinos.com went live April 1, 2014 and we’ve already had a great following and have received requests from strong media publications such as Univision, Telemundo and Yahoo en español in our first month looking for Hispanic professionals just like you and me. Can you imagine how long this free tool has been needed for to help our Latino entrepreneurs grow?
What was your childhood ambition?
My partner, Carmen, and I have actually known each other since we were kids and we’ve both always had the ambition to help people. As children, we weren’t always sure how to accomplish it, but we knew that we wanted to be able to make a change in people’s lives. Fifteen years later, we realize that we are accomplishing that through our business.
Tell us about three entrepreneurs that you admire.
Tony Robbins, Oprah Winfrey, Richard Branson
For business meetings, which do you prefer: breakfast, lunch, or dinner?
Lunch. It’s more casual giving you the opportunity to connect on a personal level.
What sacrifices in your personal life did you have to make in order to become successful in your business?
Social time is very limited as when you choose to have your own business, you don’t really have a start time or an end time as you’re always thinking and working on ways to improve and add to your business.
What is your favorite quote?
“Life begins at the end of your comfort zone” - Neale Donald Walsch
Is it difficult to be unconventional?
At times it can be, but if you want your business to stand out and be different from all of your competitors, guess what? You have to be unconventional.
Biggest mistake made?
We can’t think of our biggest mistake as it is just part of the mistakes that we’ve made along the way to help us form our business and our life. Mistakes are a part of our life and if we wouldn’t make them, we wouldn’t be human. They are the ones that allow us to learn the best way of doing things so that we can succeed in our business and in life.
Do you consider yourself an innovator? Why?
Yes! Innovators are those who ask themselves “how can I make it better? How can I help people and their business? And these are questions we both ask ourselves daily in order to offer the best in our business and any other business we provide.
Acerca de Expert Latinos
Expert Latinos is a free online resource that connects journalists, bloggers and media professionals with Latino expert sources needed for their story, saving them time and energy. On the other end, it provides sources and PR professionals with the opportunity of free publicity. This is a free and fast resource that is beneficial for everyone.
Journalists, bloggers and media professionals can easily post a request on Expert Latinos detailing the source they are looking to interview or quote in their story. The request is then distributed in a daily email alert directly to the database of Latino experts whom have subscribed to the service for free. If the expert is a match, they respond directly to the journalist or blogger through email. Expert Latinos is the perfect tool for experts, small business owners and entrepreneurs seeking to obtain free publicity and gain exposure. On the other end, it helps journalists find the expert source they need for their story, saving them time and energy. www.expertlatinos.com
Carmen Ordoñez is the co-founder.