Wednesday, July 22, 2009

Sara Echezarreta >

Sara Echezarreta, Owner, Sara Echezarreta.

What do you need to be an entrepreneur?
A strong will of achieving your own project. And dare to.

What did inspire you to start your business?
Since I graduated as a Graphic Designer, I worked for big structures, where I learned to work in a corporate way. Then, I was always wanting to work for the projects in more a global way.
So, after working for companies for many years, also working as a teacher and making all the Masters I found on my way (Management, marketing, Aesthetic & Typography), six years ago I felt ready to start my own business, sure of giving an optimum service, from my point of view, to the target I was interested in.
I had the best providers for everything, and I felt confident about that. (Best recourses with minimum structure)
I focused on small companies because they need integral service and they represent like 70% of the Argentinean economy.

How did you finance it?
I was really lucky with the bosses I had at my company, who got involved in my personal growth. They helped me to buy equipment and let me work from my own office, and that way, I started my independent professional career. At the same time, I committed to continue working for them, but from my own place. And so we did. They are still my most important client. Luck is also important, and that was a big help.

Being Hispanic…Does it have any influence on your business?
I think that making my professional career in Argentina gave me the training to be able to adapt to the permanent changes of the rules. Besides, creative professionals from Argentina have a good reputation internationally.

In the face of adversity, how do you decide to keep going?
I was formed in adversity. I have known only a few really prosperous scenarios. I grew up giving short steps, not waiting for immediate results. Observing a lot and trusting in my intuition.

What is the biggest challenge your business has faced?

If you could change one thing about your business, what would it be?
I don’t know. Probably, to have less meetings and more time for inspiration.

What was your childhood ambition?
I wanted to make an aesthetic experience out of life. I didn’t really know how, but I knew there was something important in it.

Tell us about three entrepreneurs that you admire?
Steve Jobs. Talented, visionary. He created a lot of products that I deeply enjoy, and make nicer my everyday.

Fernando Sulichin: Film Producer. He moved to Los Angeles by himself at the age of 20, against other people's will. He had to live in a Buddhist Temple for house and food, and studied at UCLA. He is a person who always needed to have a lot of fun, and made a profession out of it. Today he produces films of Spike Lee, Oliver Stone, David Lynch, among others.

Maru Botana: I know her since we were kids. She was always cooking while I didn’t understand why. Now I understand it perfectly well. She is an example of sustainable growth.

For business meetings: breakfast, lunch, or dinner?
Lunch. Is the only meal I don’t mind if is invaded with work.

What sacrifices on your personal life did you have to make in order to become a business success?
I had to miss a lot of everyday moments with my kids.

What is your favorite quote?

The wise man in the storm prays to God, not for safety from danger, but deliverance from fear. ~ Ralph Waldo Emerson

Is it difficult to be unconventional?
It is difficult to be different to what you are.

Biggest mistake made?
I didn’t calculate right the complexity of a work and it turned out extremely expensive to me.

Do you consider yourself an innovator? Why?
I consider myself honest, which is helpful for creating (but not always politically correct)

About the Company:
Sara Echezarreta.
Design and Corporate Image, Web Design.
Small and medium size companies.
Participates on design or redesign of the business along with the clients.
Satisfaction guaranteed.

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