Tuesday, September 8, 2009

Reynaldo Infante > www.worldvoicesstudios.com

Reynaldo Infante, Founder, World Voices Studios

What do you need to be an entrepreneur?
It takes courage, enthusiasm, audacity, energy, and involves ourselves in a constant learning process about the Industry, the market and our inner strengths.

What did inspire you to start your business?
I noticed an increasing need of developing multilingual projects. As a neutral Spanish voice talent, I’ve been involved in the advertising field for many years and became aware of the need for neutral Spanish voiceovers for the Hispanic audience of the United States. This way, it started the idea of creating a multilingual voice bank with native professional talents, and support all by a professional voice recording facility.

How did you finance it?
My own resources, basically savings. I invested my savings in the construction of a small recording studio facility that stared progressing little by little until it allowed us to finance the construction of a second, better installed facility, which finally, again, made it possible for us to buy our current facilities. Everything happened step by step and every penny counted.

Being Hispanic…Does it have any influence on your business?
Sure, that was the light that started everything, the need of producing audiovisual materials specially intended for us, the Hispanic audience.

In the face of adversity, how do you decide to keep going?
We tend to focus on those elements that represent more benefits with less costs as possible for the company; and always keeping a positive attitude to look for opportunities during adversity, keeping in mind that such “adversity” is temporary.

What is the biggest challenge your business has faced?
As every small start up company, I would say Time and Money were the biggest challenges. Time to develop and create business relations and money to develop a proper structure for the business.

If you could change one thing about your business, what would it be?
I´d like to able to spend even more time on the business , for me this is not work it´s passion, and you never get tired when you are involved in projects you just love.

What was your childhood ambition?
I always liked the idea of having my own recording studio agency and work on broadcast media. All my childhood hobbies were somehow related to this, which are now my current occupations.

Tell us about three entrepreneurs that you admire
There are many people I would say I admire from many perspectives in life, but these three well represent the all:

-Steve Jobs: his company created trends and his technology have changed life styles.

-Donald Trump: his courage to start all over again after a big fall

-Barack Obama: he is life representation of “Yes, we can” if we believe.

For business meetings: breakfast, lunch, or dinner?
Breakfast, early in the morning, ideas are fresh and everyone is open for new things that may come with a new day.

What sacrifices on your personal life did you have to make in order to become a business success?
Time, time and more time. Family and friends suffer this situation but they also understand. A few years later you are able to balance your life bit more. Currently, my wife works with me at the agency, which helps.

What is your favorite quote?
I have two phrases; I use one or the other depending on the situation. Mostly, when I am about to do something I say “You will never have all the proper circumstances to start something” and then I say “So, Cheer Up”.

Is it difficult to be unconventional?
Sometimes. The world works as a big system in which you are expected to be conventional….but then entrepreneurs arise and change everything.

Biggest mistake made?
Many! But other than a mistake, I would call it a learning curve, which has been sometimes long, painful or expensive, but the important thing about this is that at least I have been able to learn from each experience and become wiser with every new situation.

Do you consider yourself an innovator? Why?
If we consider innovation as the fact of being able to modify, make changes on something the way it is known, then I guess we are all innovators somehow. By the time we add some of our personal history on anything that we do, then we are making changes, we are innovating.

About the Company
World Voices Studios is a company entirely dedicated to the production of multilingual audio for corporate, commercial or educational use. We also offer translation services.
Our specialty is related to different aspects of the voiceover field and we work with a wide variety of voice talents native in different languages and residents in many countries. Our key value service is video dubbing and voiceovers into neutral Spanish. Our facilities allow us to record and direct our voice talents “in-house” and remotely.



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