Wednesday, November 24, 2010

Jorge Ortega >

Jorge Ortega, Co-Founder, Newlink America.

What do you need to be an entrepreneur?
You need to have a vision, passion and relentless commitment to achieving your goals, regardless of the obstacles you may encounter along the way.

What did inspire you to start your business?
I found two smart partners whose experience and commitment inspired me to believe in what we can do as a team.

How did you finance it?
We are supported by the $20 million pan-regional strategic communications powerhouse started by one of our partners, Sergio Roitberg

Being Hispanic…Does it have any influence on your business?
Yes. We want to help clients understand and engage the Latino market place. The three of us have a great deal of respect for the market and believe that as Latinos we have the responsibility and opportunity to do great things to help our clients succeed in this community.

In the face of adversity, how do you decide to keep going?
There is always another day. Tomorrow can and usually is better. We learn from adversity.

What is the biggest challenge your business has faced?
Starting from the beginning will be a challenge. Convincing clients to consider and listen to our value proposition and unique approach to marketing and communications problems / opportunities.

If you could change one thing about your business, what would it be?
Nothing yet. Just getting started.

What was your childhood ambition?
I had various. But people always said I could sell. I want to help my clients sell their products, messages to diverse communities across America. That would help me fulfill one of my ambitions.

Tell us about three entrepreneurs that you admire?
Tracy Ortega (My Wife)
Jeff Besos (Amazon)
Sergio Roitberg (One of My Business Partners In Newlink America)

For business meetings: breakfast, lunch, or dinner?

What sacrifices on your personal life did you have to make in order to become a business success?
Missing out on kids’ activities
Traveling and being away from family

What is your favorite quote?
Ask not to be served, but to serve

Is it difficult to be unconventional?

Biggest mistake made?
Listening to too many people about major business / career decisions.

Do you consider yourself an innovator? Why?
I would consider myself a creative source. I can easily and quickly (and usually intelligently) come up with a creative idea, approach that clients like and want to follow.

About the Company:
Newlink America is an innovative strategic communications management consultancy that that bridges communications disciplines with technology platforms to help clients develop effective programs targeting diverse communities across America.

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