To These Shrewd Business Owners, Being Latino Is a Huge Advantage

As President Trump sends another 5,000 troops to the Southern border to help fend off a caravan of asylum seekers, you might think being Latino in America would be something of a handicap. But you'd be wrong.

"I use the fact that I'm Brazilian, that I'm [Latina] to my benefit," says Junea Rocha, co-founder and CEO of Brazi Bites, a line of Brazilian cheese-bread snacks based in Portland, Oregon, and No. 219 on the Inc. 5000. For her, being a Latina woman gives her the ability to stand out from a sea of white males--a common sight when she goes to sales meetings--and has allowed her to grow her company's annual revenue from over half a million dollars in 2014 to more than $12.9 million last year.

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