Like Sir Winston Churchill used to say, you need to the ability to go from one failure to another without losing the enthusiasm…
I always saw New York as probably one of the most sophisticated societies in the world but in my opinion the city had a very pour overall quality of food, and was also a very damaging area to the environment. Therefore there was an opportunity to thrive doing the right things right. (Somebody needed to do something about it…I decided to take a small step…)
I brought all my savings and my two former partner’s savings, and that was not enough so I had to raise another $800,000 but when something is meant to be everything flows so I met the right people who helped in many ways.
In our case it is decisive because we created the first certified organic restaurant in New York and the food we serve is absolutely Latin. I believe to be Latin in this particular situation is an phenomenal advantage.
In the face of adversity, how do you decide to keep going?
One of the main sources of self esteem comes from starting and finishing things, so for me to quit was never an option. Besides I’m completely persuaded that if you really believe in something the likelihood of success is truly enormous.
To be able to make better mistakes in less time. We needed to dramatically increase the speed of learning… two day before the opening of our restaurant I had only $3,800 left in the bank… A slower learning pace could have resulted in bankruptcy even before the opening…
In the overall picture honestly nothing. We are really doing the things in the way we believe are right. About the operations, many things, at this time we improve about 50% every day…Still a very long way to go…
To be a jazz musician.
Einstein, Richard Branson and the owner of IKEA (I don’t know his name…)
I don’t think I’m a business success, anyhow in order to come to this point I left my home town Buenos Aires with my family and friends and it has been two years since then…
“Everything happens for a reason”
Is it difficult to be unconventional?
Not really and on top of that it is very rewarding!
Many, but the one that comes to my mind is the construction company that I hired. I select it from out of five companies and they were really terrible. My entire mistake.
Do you consider yourself an innovator? Why?
Absolutely! There are many creative people in the world (those who envision a different world..) but just few innovators (those who create a different world…) the difference is the execution. I promised to create the first certified organic restaurant in New York and I did.