Saturday, February 21, 2009

Julieta Caracoche >

Sofia Lanusse (top) and Julieta Caracoche (bottom), Founders, Al tun tun No

What do you need to be an entrepreneur?
A free spirit and a strong will.

What did inspire you to start your business?
Our love for Buenos Aires and art, the good living, smart people and designer shoes.

How did you finance it?
We had some money from our families. But not much.

Being Hispanic… Does it have any influence on your business?
A lot. We are warm people in Buenos Aires, and our job is to show around the very best spots where hot latin blood flows.

In the face of adversity, how do you decide to keep going?
We decide to believe in the project.

What is the biggest challenge your business has faced?
To make us know with no funds.

If you could change one thing about your business, what would it be?
We have quite a lot of fun with our job. We like the things how they are, so far..

What was your childhood ambition?
Julieta: I wanted to be a dancer and a writer. I dance quite a lot and still plan to be a writer. A good one.

Sofía: When I was a child I wanted to be an artist, I've always love painting and drawing; and arqueologist, I love that feeling when you find somethnig amazing out of nowhere.

Tell us about three entrepreneurs that you admire?
Benedikt Taschen. He started as a comic collector and then created "Taschen" that made art books accesible for everybody.

Eduardo Costantini: He is a self made man also passioned about art, and created a great museum (MALBA) that is a gift for Buenos Aires and its visitors.

J. K. Rowling: We love thinking of her sitting in cold London, writting on a napkin such a success as Harry Potter.

For business meetings: breakfast, lunch, or dinner?
Lunch and a sunny day.

What sacrifices on your personal life did you have to make in order to become a business success?
Sleeping hours.

What is your favorite quote?
"Al tuntún no!" "Al tuntún no!"

Is it difficult to be unconventional?
No, it's very natural. We were born this way.

Biggest mistake made?
We didn't have a possitive attitude in the very beggining. Fortunately we changed our energy and things begun to work.

Do you consider yourself an innovator?
Yes. Al tuntún no was an idea that just came to us, and no one was doing the tours we have created.

About the Company
"Al tuntún no" is the first agency of high trend tourism for women in Buenos Aires. They offered cool tours around the city: cultural and shopping tours. The favorite of many is the shoe-shopping tour, a day dedicated to buy shoes, handbags and accessories, have lunch at a chic restaurant or take a delicious tea, accompanied by a chauffeur during the entire journey.
The girls of "Al tuntún no" are a team of young locals, passionate for art, fashion, shoes and good living, who accompany their clients during the tours, advising and showing them places and secrets of this fascinating city. A good option for women who travel alone, or for businessmen, who may travel with their partners, and prefer not to leave them getting bored in the hotel room.

1 comment:

HB said...

Al tuntún no! Al tuntún no!
Congrats girls!! Not only you came up with a very clever colourfull name, you created an original and interesting business. The best for you both and Al tuntún!

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