What do you need to be an entrepreneur?
You need a dream, passion, drive, tenacity and most importantly faith.
What did inspire you to start your business?
A desire to help others in a market with unmet needs.
How did you finance it?
To date it has been self-funded.
Being Hispanic…Does it have any influence on your business?
In the face of adversity, how do you decide to keep going?
Faith that God is ultimately in control and that all things work for the good.
What is the biggest challenge your business has faced?
Our business is relationship based. Finding the right people is key. Building brand takes time.
If you could change one thing about your business, what would it be?
Grow faster. Every entrepreneur wants to grow their business fast. However, it is important to be realistic about how long it really takes to build a sustainable business.
What was your childhood ambition?
Travel the world, I was blessed I got a chance to visit a lot of wonderful places before I embarked on my entrepreneurial journey.
Tell us about three entrepreneurs that you admire?
Cristina Saralegui for having evolved into a great media personality and a great example of success for Latina women reaching the American Dream.
Richard Branson for his brilliant ability to diversify his businesses with a very unique business approach and management style
Mary C. Crowley Founder of Home Interiors & Gifts who created a multi-million dollar company with a unique mission: to lead others to seek their highest potential by honoring God and blessing and serving others.
For business meetings: breakfast, lunch, or dinner?
Definitely lunch, it is easier to stay focused.
What sacrifices on your personal life did you have to make in order to become a business success?
Time with family as well as time for myself at times has become sacrificed but I believe you must continuously fill your cup so you can give your business the energy it needs from you. If you don’t take care of yourself, who will take care of your business?
What is your favorite quote?
For as he thinketh in his heart, so is he. Proverbs 23
Is it difficult to be unconventional?
You have to be unconventional to try something you have never tried before. This entails taking risks and facing your biggest fears. You have to be willing to take the risk and face your fears if you want to achieve success.
Biggest mistake made?
Everyone makes mistakes, the important thing is to learn from them. Mistakes happen, it is part of life.
Do you consider yourself an innovator? Why?
I believe there are markets that are underserved, when you meet the market needs that can be called innovative. In our case, we have taken the traditional direct sales model and made it into a more innovative relevant model for today’s woman. We have also developed a targeted product line that really addresses the needs of Latina women. We are the first to do this in the direct sales industry, I believe some might consider this innovative.
About the Company