Mauricio T. Lizarazo > www.pachamamaculture.com

Mauricio Tigges Lizarazo, Founder, Pachamama Culture.

What do you need to be an entrepreneur?
Among many things, essentially I believe one needs Emotional capital; the aspiration, passion and perseverance to reach your dreams and succeed.

What did inspire you to start your business?
Passion for music, cultures and business. I've been involved with music from both sides, artistically and economically, since I was a teenager. Consequently it has become my lifestyle, the way I approach life and embrace opportunities.

How did you finance it?
Back in Berlin, I received support from the State to develop the concept of Pachamama Culture in the German Market. Back then it was a very small capital, but it got me to start establishing contacts, presenting music artists live and internationally.

Being Hispanic…Does it have any influence on your business?
Producing Latin-Alternative artists with Hispanic origins gives that sense of concentrations and know-how while networking and working outside the specific niche markets.
In the Hispanic/Latin entertainment and media market, it requires being determined about the Hispanic origins towards professionalism and efficient business models practices.

In the face of adversity, how do you decide to keep going?
As mentioned, Passion through self-motivation. I’m committed to keep trying, achieving small results one-at-a-time motivates me to reach better results on the projects I’m involved in the mid-long term. In the meantime I’m learning and enjoying the ride.

What is the biggest challenge your business has faced?
Building up further a positive and professional reputation in an industry with questionable business models. The lack of reliability one encounters on potential partners and people in the entertainment and media industry it’s a constant challenge.

If you could change one thing about your business, what would it be?
Some business models the [Latin] music industry has been practicing. Also realiability of some individuals involve in the industry.

What was your childhood ambition?
During my childhood I dreamed being a rock star. I dreamed about being the fifth Beatle. I believe on traveling, touring and playing live music all over the planet.

Tell us about three entrepreneurs that you admire
They are what I call my three ‘R’ models:

Richard Branson (Virgin Founder & Entrepreneur). Branson is a role model on visionary independent work.

Russell Simmons (Def Jam). Simmons is a great example of commitment and deep believe into urban talent forms.

Rafael Lizarazo (Entrepreneur & Consultant). My father has showed me true satisfaction is near while you do what you love and have a sincere passion doing it.

For business meetings: breakfast, lunch, or dinner?
Probably dinner, music concert and backstage networking.

What sacrifices on your personal life did you have to make in order to become a business success?
Being away from my daughter. While touring, traveling, networking, studying etc. away from her is still a constant sacrifice. At the same time I’m working to resolve the geographical distance to be close to her.

What is your favorite quote?
"As you think, so you become. As you think, so you develop. As is your ideal, so gradually your life will become. This is so, because there is a great transforming power in thought." SS

Is it difficult to be unconventional?
No if it’s your lifestyle and the way you approach life, it’s part of what you are.

Biggest mistake made?
Taking decisions about a live-tour for an artist I represented relaying on a supposedly record label support that never came, waste of energy and time.

Do you consider yourself an innovator? Why?
At some grade I am. In a sense, throughout my commitment and perseverance working with Latin-Alternative artists opening opportunities at niche markets or in markets where there’s no music industry established, requires re-inventing yourself and innovative thinking and doing.

About the company:
Pachamama Culture was founded primarily as a concert management agency and has developed into a full-service venture, including booking, integrated marketing and music management for Latin Alternative artists. Currently, Pachamama Culture represents El Sie7e, La Severa Matacera internationally and Panteón Rococó in the US east-coast market. Consequently throughout executive production, the company associated with the music producers and distribution companies founding Kallpa Records, an indie label committed to license and market Pachamama Culture’s recording artists.
Please check: www.pachamamaculture.com and www.kallparecords.com