What do you need to be an entrepreneur?
Courage, commitment, creative vision, and the unwavering pursuit of our passion.
What did inspire you to start your business?
Feedback from friends, colleagues and clients. People would tell me: "Wow, your insights are fantastic. You opened my mind to new opportunities!" So it turns out that "wow" in Spanish means "GUAU," an expression of delight, so we registered GUAU® as our service mark.
How did you finance it?
By realizing that small business loans are hard to get, then taking a long breath, and funding it initially with my own sweat.
Being Hispanic…Does it have any influence on your business?
Yes, as a Hispanic, I continually run into multiple challenges as well as unique opportunities. Our culture is very rich in fundamental values. Such values stimulate our creativity for genuine and productive purposes. We strive to overcome parochialism and bring our best qualities to the benefit of our host, home, and cultural roots.
In the face of adversity, how do you decide to keep going?
As a start up, always interpret a hesitant or negative response to mean “not yet.” And when the dogs bark at us, we take it a signal that we are riding along…
What is the biggest challenge your business has faced?
Being born as a business. Labor works proceed naturally, but pushing the business through all the formalities to bring it to life is quite painful.
If you could change one thing about your business, what would it be?
Reach globally. We already think and act globally, but our engagements are initially bound to selected markets.
What was your childhood ambition?
Science. To discover new elements and horizons in our universe.
Tell us about three entrepreneurs that you admire?
Christopher Columbus, for leading the way to America; Henry Ford, for manufacturing good cars for everybody; and Galileo Galilei, for driving innovation in science and technology.
For business meetings: breakfast, lunch, or dinner?
Lunch, most definitely. Take some time to whet our appetites, then savor the interactions, and finally digest all the food for thought that we got.
What sacrifices on your personal life did you have to make in order to become a business success?
Free time for leisure. Initially, it flows in droplets.
What is your favorite quote?
Life is short, and information endless (…and widely spread!) Fortunately, smart technologies to harness multiple forms and sources of information will continue to advance relentlessly.
Is it difficult to be unconventional?
By no means! Conventionalism appears to be much more inconvenient to me.
Biggest mistake made?
Believing in a corporate future rather than creating the corporations of the future.
Do you consider yourself an innovator? Why?
Of course! That happens when people ask me to keep my creative energy under control... On an innovation scale from 1 to 10, (with 10 being a most daring idea) my creativity gets close to a level of 20. In a conversation with me, people will take away 2 new and practical ideas.
About the Company:
GUAU® Corporation helps savvy Boards of Directors and C-Suite executives adapt to global shifts. We influence leaders to see business risks holistically and find profitable and sound courses of action. Our strategic management consulting approach helps companies turn risks into opportunities. Web site: http://www.guauco.com/
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