Daisy de la Cruz > www.dlc-media.com

Daisy de la Cruz, Founder, De La Croix Media Group


What do you need to be an entrepreneur?
You need ambition and determination.


What did inspire you to start your business?
My hardworking mother and father. I always knew I wanted to own my own business, I wasn't sure in what; but my parents were my number one drive in making it happen.


How did you finance it?
As a service provider, starting a business doesn't require much capital. I started with a laptop, the right software and a headful of ideas (free of charge :)


Being Hispanic, does it have any influence on your business?
Absolutely. I love working with my Hispanic community in helping their own businesses prosper.


In the face of adversity, how do you decide to keep going?
My dream is to open 6 locations nationwide, amongst other endeavors. Nothing is going to get in my way.


What is the biggest challenge your business has faced?
Educating other business owners on the importance of having a marketing plan. A lot of people feel they don’t need it, that it's a luxury - when in fact, it is just as important if not more than a business plan.


If you could change one thing about your business, what would it be?
It's hard to say... I really wouldn't change anything!


What was your childhood ambition?
I really thought I was going to be a teacher. Then I thought, maybe I'll be an interior designer - then I fell into communications, and the rest is history


Tell us about three entrepreneurs that you admire?
The entrepreneurs I admire most are those who migrate from a different country into this great land, leaving everything they know - and become successful business owners. Most of them do it with under a hundred dollars in their pocket; now THATs admirable.


For business meetings: breakfast, lunch, or dinner?
Lunch is a bit cliché - I like to have cocktail hour


What sacrifices on your personal life did you have to make in order to become a business success?
My "free" time. I always find a way to unwind, but if business calls, I have to answer no matter what time of the day or night it might be.


What is your favorite quote?
Wow this is a tough question, since I always find my self quoting great philosophers... If pressed, I would have to say:
“Imagination is more important than knowledge” Albert Einstein


Is it difficult to be unconventional?
In marketing and PR, every project requires some kind of innovation and 'stepping out of the box,' if you will. Otherwise, it would all become mundane.


Biggest mistake made?
The biggest mistake I've made would have to be trusting the wrong people. In business, its great to have allies, but the wrong ones can certainly damage more than meets the eye.
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About the Company:
De La Croix Media Group is a multicultural marketing firm, specializing in graphic & web design, grass roots marketing, social media & event production and management.
http://www.dlc-media.com/