Friday, August 6, 2010
Lucas Compan > www.nin9branding.com
Lucas Compan, Founder & CEO, Nin9 Branding™
What do you need to be an entrepreneur?
PPP = Passion + Patience + Persistence
What did inspire you to start your business?
Enthusiasm! Enthusiasm is excitement with inspiration, motivation, and creativity.
How did you finance it?
I started my business from scratch. I am Brazilian and starting everything from zero is like a sport in Brazil.
Being Hispanic…Does it have any influence on your business?
Well, as a Brazilian I can understand the Latino and Hispanic feelings. However, there are some particularities in Brazil that you will only understand if you were born and raised in Brazil.
In the face of adversity, how do you decide to keep going?
Adversities can be great opportunities. I could say that if you have passion, you are an optimist, meaning you see opportunity in every difficulty. Moreover, adversity brings knowledge, and knowledge brings wisdom.
What is the biggest challenge your business has faced?
Everyday is a challenge when you want to be a great company instead of just a big company.
If you could change one thing about your business, what would it be?
I should have started my own business 10 years earlier.
What was your childhood ambition?
Play soccer in the Maracanã stadium with 100,000 fans.
Tell us about three entrepreneurs that you admire
Steve Jobs, Assis Chateaubriant and Alessandra Compan, my wife
For business meetings: breakfast, lunch, or dinner?
Skype, Webex or at a good coffee shop.
What sacrifices on your personal life did you have to make in order to become a business success?
I spent ten years with no vacations.
What is your favorite quote?
Do not take life too seriously. You will never get out of it alive.
Is it difficult to be unconventional?
No at all! We need to push ours and others limits and try to leave our comfort zones.
Biggest mistake made?
I used to be a workaholic during those 10 years with no vacation.
Do you consider yourself an innovator? Why?
Yes! We use to create and implement new good ideas 3 to 5 years before our competitors.
About the Company:
A Warm Welcome From the First Brazilian-American Branding Agency on Earth
Nin9 Branding™ team has been familiar with the Brazilian-American business highway for over 10 years. We are a creative and vibrant team, headquartered in New York City – with an office in São Paulo City, dedicated to forging stronger brands and business between Brazil and the United States through marketing campaigns that are far more than just creative pieces or brand design.
Nin9 Branding™ is about creating strong emotions between Brazilian brands and American consumers, as well as creating pertinent ties between American brands interested in Brazilian consumers – in a sustainable way of creating brand communication. Nin9 Branding™ is a great company, then we like great companies – no matter they are big, medium-sized and small Brazilian companies with a presence in the USA. Nin9 Branding™ is also the intelligent choice for American companies that are targeting Brazilians, both in the USA and in Brazil. With Brazil rising in the emerging global power scene, we think that it is definitely time to show the world that Brazil is much, much more than just samba, capirinha, and toucans — although these are strong cultural Brazilian icons.
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