What do you need to be an entrepreneur?
Loyalty, Respect, Dedication and Love.
What inspired you to start your business?
The ability to be as creative and flexible to meet the needs of my clients with no rules or regulations or politics.
How did you finance it?
Through independent contracts with individually chosen clientele.
Does being Hispanic/Latina have any influence on your business?
Yes. Being an experienced Latina in the industry grabs the attention of mainstream clients that want to target the Hispanic market as well as the existing participants that want to expand to the Latino market.
In the face of adversity, how do you decide to drive ahead?
I'm very observant. I stay open minded and work with the wisdom and knowledge I've been blessed with everyday.
What is the biggest challenge your business has faced?
The biggest challenge is knowing how to reveal at first sight the receivers versus the believers.
If you could change one thing about your business. What would it be?
I don't know.
What was your childhood ambition?
To show the world the value of humbleness and the passion of the ambition of fulfilling a dream.
Tell us about three entrepreneurs that you admire.
Sofia Vergara, Oprah, and Jennifer Lopez
For business meetings, which do you prefer: breakfast, lunch, or dinner?
Lunch. It's brief and right to the point.
What sacrifices in your personal life did you have to make in order to become successful in your business?
I haven't been able to have a personal relationship.
What is your favorite quote?
Neo: What are you trying to tell me? That I can dodge bullets?
Morpheus: No, Neo. I’m trying to tell you that when you’re ready, you won’t have to.
Is it difficult to be unconventional?
No as long as you remain focus on your goal based on your own experience and instinct. It's always good to have the two mentors in two different divisions of your field of business, in my case the accountant and the creative. Not more then two.
Biggest mistake made?
Not starting my own company sooner.
Do you consider yourself an innovator? Why?
Yes. Because I believe in the impossible.
About the Company:
Icon Media Agency caters to celebrity talent bookings on major TV networks and nationally syndicated radio segments. "The Luis Jimenez Show", Univision, Telemundo, Viacom, SBS, Music Choice etc. We hold the key to developing and cultivating the careers within the mainstream, Latin and Urban artists. Specializing in consistently generating a diverse fan base via social media, TV, radio and print promotion. From the management of press junkets for concerts, conferences and client events to implementing strategic market tactics to engage clients through exposure of cultural diversity. Icon Media Agency is the voice for todays entrepreneurs and tomorrows entertainers.
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