Why Facebook's Latest Shot at Diversity Misses Its Mark

In 2007 one of my first companies, Black Web 2.0, was a site that covered news related to African-Americans in the tech industry. Back in those days it, was hard to cover news - so honestly, it was really up to us to create it. Finding subjects to interview and feature were far and few between, and no easy task. That's what excites me most about all the initiatives with a mission to diversify the industry: Back in the day, these things just flat-out didn't exist, and there was no pressure from any direction to change it.

So we should be excited, right? People are finally taking notice and we have a ton programs and commitments from large corporations. Wrong. I recently read an article about Facebook's new diversity initiative, TechPrep. I went to the site. It's beautiful and has some good info on it. I noticed in the footer they describe the program as "...a Facebook-led initiative, supported by McKinsey & Company, to promote computer science and programming as a career option and to provide resources to get started." 

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