Monday, March 29, 2010

Joe Zubi >

Joe Zubi, CEO, Zubi Advetising.

What do you need to be an entrepreneur?
Surround yourself with a group of people that are smarter than you.

What did inspire you to start your business?
My mother started the business and she is my daily inspiration

How did you finance it?
Originally, it was lent office space and two phone lines.

Being Hispanic…Does it have any influence on your business?
There have been many times that I have had to overcome stereotypes and biases but I have turned the negatives in to positives by using my heritage and culture to convince non Hispanics to trust me when it comes to reaching our market.

In the face of adversity, how do you decide to keep going?
I look at the pictures of my daughter and my son and I talk to my mom in heaven.

What is the biggest challenge your business has faced?
Navigating through the growth of the business without losing the family culture that the company was founded on.

If you could change one thing about your business, what would it be?
I would slow down the growth of technology, it’s damaging the strength of a face to face relationship.

What was your childhood ambition?
To be a litigator. I wanted to be like Perry Mason, to this day I still love the closing arguments on courtroom dramas.

Tell us about three entrepreneurs that you admire?
Richard Branson, Jerry Perenchio and Rupert Murdoch

For business meetings: breakfast, lunch, or dinner?
Dinner but very selective. It’s the best way to really get to know someone other than on the golf course.

What sacrifices on your personal life did you have to make in order to become a business success?
I would have liked to be at more recitals and plays for my daughter and more school trips with my son.

What is your favorite quote?
When all is said and done..there’s a lot more said than done.

Is it difficult to be unconventional?
It’s difficult to be unconventional and be right.

Biggest mistake made?
Those who know me can answer that.

Do you consider yourself an innovator? Why?
Only in the aspect that I like to learn from other innovators and apply the techniques.

About the Company:
Founded in 1976 by Hispanic advertising pioneer Tere Zubizarreta, Zubi Advertising is one of the largest independent, privately-held and minority-owned advertising agencies in the country. Today it is the Hispanic agency of record for a number of prominent national blue chip companies that include: American Airlines, Ford Motor Company, Olive Garden, Chase, S.C. Johnson, The J.M. Smucker Company and Winn-Dixie, among others. With over 30 years serving the U.S. Hispanic market and with offices in Miami, Detroit, Los Angeles and Dallas, Zubi Advertising had projected billings of $175 million in 2009. Zubi prides itself on its philosophy of erasing stereotypes, which manifests itself in Zubi’s creative work and company culture. Zubi has grown organically throughout the years and currently employs 122 individuals who honor Tere Zubi’s legacy of enhancing the image of the Hispanic culture and the advertising profession through their actions and their work. For more information regarding Zubi Advertising, please visit

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