Thursday, October 2, 2014

Laura Perez >

Laura Perez, Founder, By Laura PR 

Being Hispanic…Does it have any influence on your business?
Yes, it does influence my business. It sets me apart from many fashion publicists. Due to the fact that I'm a Mexican American fashion publicist, I'm bilingual, I'm fluent in both English and Spanish, nothing will be lost in translation when communicating with mainstream media in the U.S., Hispanic media and the media in Mexico.

In the face of adversity, how do you decide to keep going?
Of course having a business is difficult, but I work hard everyday to provide a unique service to my clients. I've always visualized myself being a business owner and now that I am one, I continue being persistent and consistent to reach my goals as a business owner and as a publicist.

What is the biggest challenge you have faced?
I'm sure just like any other PR agency, I also struggle to find great clients to collaborate with.

If you could change one thing about your life, what would it be?
I wouldn't change anything because the challenges and the success I've had so far, have gotten me to where I am today.

What was your childhood ambition?
My childhood ambition was to encourage others to follow their dreams, I thought about being a teacher. This childhood ambition translated to wanting to be apart of the fashion PR industry and assist brands obtain exposure and achieve their goals.

Tell us about three people that you admire?
My adoring twin sister Lourdes, founder of My Coordinates My Compass, she always finds humor in the most difficult situations and encourages me to keep going. 
Crosby Noricks, founder of PR Couture. Crosby has been there since the beginning of my career, she has given me many opportunities to grow as a publicist. 
Jennifer Berson, founder and owner of Jeneration PR. Jen has been the most amazing mentor, she has been extremely supportive and encouraging, I have truly learned a lot about the industry because of her!

For meetings: breakfast, lunch, or dinner?
Lunch, because it not too early, not too late and you can really carry on a conversation.

What sacrifices on your personal life did you have to make in order to become a business success?
Having to go from having a full time job with a steady income, to taking the leap to the unknown. In the end, it was worth taking the leap, because if you never try, you will never know.

What is your favorite quote?
"She was unstoppable, not because she did not have failures or doubts, but because she continued on despite them." -Beau Taplin 

Is it difficult to be unconventional?
Somewhat, being that my agency is Hispanic, digital and focused on fashion. It seems as if potential clients question how I can possibly complete my work and obtain results due to not being located in a big city and all my work is completed online.

Biggest mistake made?
Not taking the leap to start my own agency sooner.

Do you consider yourself an innovator? Why?
Yes, I consider myself an innovator. I've always considered myself a leader, not a follower. I knew I wanted to have my own business and once I was drawn into the fashion PR industry, I knew I wanted to provide a service unlike any other. I wanted to use my Hispanic background to set me apart from my competition, and I wanted to provide my PR services to both national and international brands, being digital allows me to travel and work remotely at a moments notice.

About the Company:
By Laura PR is a Hispanic digital PR agency. We specialize in the growth of Fashion, Accessories and Jewelry brands. Being a digital agency means, "Instant PR at your fingertips."


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