Monday, September 14, 2015

Entrepreneurial Advertising: The Future Of Marketing

Americans love entrepreneurs. The risk and drama of business keeps us watching shows like Shark Tank and putting innovators like Mark Zuckerberg and Seth Godin on high pedestals. We love the idea that anyone can turn an idea into an empire. We might adore pro athletes and gawk at celebrities. But we want to be entrepreneurs.

Entrepreneurism is on the rise, across all industries. According to a study by the Kauffman Foundation, U.S. entrepreneurial activity grew this year at a rate faster than it has in two decades. Some people are leaving the comfort of corporate to start their own ventures, and the rate of U.S. freelancers has hit a record 34%.

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