Friday, July 1, 2011

Carlos E Tenorio >

Carlos E Tenorio, CEO of Green Rally South America.

What do you need to be an entrepreneur?
You need to have an open mind and also transform the fear into courage to be open to live the unknown

What did inspire you to start your business?
My passion for adventure and the challenge to demonstrate that my dream was possible; with a balance of fun and natural resources. And also the belief that those solutions can be made just with human creativity.

How did you finance it?
After realizing the idea in 2007, it was financed in four years with my own resources, and now that is in the massive diffusion phase we have met companies who are committed to create a better relationship with the environment, announcing their companies with our team.

Being Hispanic… Does it have any influence on your business?
Of course, by being born in a country full of natural resources, I have developed a big capacity for creativity, almost with no boundaries.

In the face of adversity, how do you decide to keep going?
Coldly planning, making decisions on time and also have present that if something doesn’t work, is important to have the flexibility to use a different approach, and very important to never stay inactive.

What is the biggest challenge your business has faced?
To promote the initiative of creativity in all of us, that way we will find solutions that we can apply in our actual world.

If you could change one thing about your business, what would it be?
Time, I would have liked to have started about 7 years ago

What was your childhood ambition?
My ambition was to be a family man, a businessman, socially active and to be able to make a difference in the world, especially to helping children.

Tell us about three entrepreneurs that you admire?
My Father, he has been the most sagacious, entrepreneur, practical and authentic man I’ve ever met. Steven Spielberg; because he revolutionized the industry. And Steve Jobs; because he was always ahead of technology and trends, managing the marketing like no other.

For business meetings: breakfast, lunch, or dinner?
Breakfast, without a doubt, the mind is always on its best level of assimilation and development of ideas. Breakfast is also lighter.

What sacrifices on your personal life did you have to make in order to become a business success?
I make an effort; in my opinion “to sacrifice” implies pain. My biggest effort was to be absent and away from my family because of business.

What is your favorite quote?
Be the solution!

Is it difficult to be unconventional?
For me it’s totally natural

Biggest mistake made?
Not learning more languages

Do you consider yourself an innovator? Why?
I consider myself an innovator for this reality I’m sharing with you. I consider myself an innovator in the personal and business life.

Add here a brief description of your company
Green Rally South America is an organization that is focused on raising awareness and creating solutions to preserve the planet’s resources by hosting an eco-friendly modified motorcycle rally and innovation contest across nine South American countries.
Imagine sportsmanship, artistry and innovation converging for a common purpose, all in the name of saving our planet. This is Green Rally South America. For more information, visit, or contact Lucia Tovar-Matthews, DIƁLOGO at

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