Ride-sharing apps are booming in Latin America — and competition is stiff

Uber has changed her life, says graphic designer Olga Lucia Rodriguez.

Since the ride-sharing application became available in Bogota, Colombia, two years ago, she and her three female employees no longer fear for their lives when taking a cab home after a late night at work in this crime-ridden and traffic-clogged Andean capital. Instead, they order up an Uber ride on their smart phones and breathe a bit easier.

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